Perencanaan Strategis Sistem Informasi Menggunakan Metode Blue Ocean Strategy…

PT. Payo App Indonesia is an online transportation service provider that was founded in 2017 in Payakumbuh City, West Sumatra. However, since the emergence of Gojek in mid-2018, 30% consumers of PT. Payo App Indonesia switches to using the Gojek application. Therefore, strategic information system planning is needed using the Blue Ocean Strategy method, aimed at winning and distancing PT. Payo …