Analisis Kepuasan Konsumen Terhadap Produk Agroindustri Keripik Singkong Emak…

ABSTRACT The increasing consumption of snack products has made cassava chips a popular choice among the public, both as souvenirs and daily snacks. Emak CW, a local agroindustry in Pekanbaru, produces cassava chips in various flavors and, in response to growing market competition and the rise of online shopping, must understand consumer satisfaction to maintain loyalty and continually impr…