The industrial era 4.0 has brought about significant transformation in the global industrial landscape. In Indonesia, the retail trade sector is experiencing dynamic growth, marked by the emergence of various trading companies that show promising business prospects. This phenomenon is clearly visible in the development of modern shopping centers or malls which are predicted to continue to grow …
PT Riau Andalan Pulp and Paper (PT RAPP) has implemented the RGE Social Media Ambassador program as a corporate strategy to maintain its public image, and the program has successfully become a finalist in an international award. This study aims to examine how PT RAPP’s Public Relations department manages the RGE Social Media Ambassador program as part of the company's communication strategy. …
Collaborative marketing communication strategies are increasingly being applied by various brands in the digital era to expand market reach and strengthen brand image. In its marketing activities, Lokalate through Nutrihub Pekanbaru seeks to maximize collaborative marketing strategies to improve its brand image as #sobatmelekgue. The purpose of this research is to analyze the event collaboratio…
Korean drama is one of the most popular Korean wave cultural products in the world. Korean drama as one of the mass media not only functions as an entertainment medium but also as a medium that can influence the behavior of its audience. Self-diagnosis of mental health disorders occurs among young people, especially Generation Z. Daily Dose of Sunshine is one of the Korean dramas that raises th…
This study focuses on the economic diplomacy strategy implemented by the Indonesian Trade Promotion Center (ITPC) Chicago as an extension of Indonesian state institutions in the United States, aimed at enhancing the export of Indonesian coffee to the United States. Indonesia is the world's fourth-largest coffee producer, and the United States is the largest destination for Indonesian coffee exp…
Coffee is one of the most potential natural resources in Indonesia. Coffee is present in the Australian market with many enthusiasts because of its diverse taste, Indonesia realizes national interests through trade promotion activities, market penetration, education that makes it easier for coffee exporters, and opens discussions on coffee trade opportunities in the Australian market. This stu…
This research analyzes the reasons why Indonesia chose to join the Regional Comprehensive Economic Partnership (RCEP) agreement, What is Indonesia’s National Interests to implement this agreement. This decision is influenced by the fact that Indonesia had already established free trade agreements with the countries that are members of RCEP. Indonesia's participation in this agreement can be t…
This study aims to determine and analyze how the Bandung Choral Society's strategy in promoting Indonesian culture through the Bali International Choir Festival after the Covid-19 virus outbreak as the biggest challenge. The focus of this study is on the role of the Bandung Choral Society in carrying out cultural diplomacy in choir festival activities. This paper uses a constructivist perspecti…
ABSTRACT This study aims to determine the influence of information sharing, and information quality on business performance through competitive advantage as a mediating variable in P2K2 Partner MSMEs of the University of Riau. The population in this study is typical Riau food MSMEs in Pekanbaru. The sampling technique used in this study is a saturated sampling technique, which is a method in w…
ABSTRACT This study aims to analyze the influence of Product Innovation (X1) and Product Quality (X2) on Business Performance (Y) through Competitive Competitiveness (Z) Empirical study on the Sojus beverage business in Pekanbaru City. The population in this study is consumers of Sojus beverage businesses in Pekanbaru City. In this study, a sample of 114 respondents was obtained by the pur…
ABSTRACT This study aims to analyze the influence of lifestyle and reference groups on the purchasing decisions of Korean skincare (COSRX) in Pekanbaru City, with brand image as an intervening variable. The method used in this research is path analysis, involving 100 respondents who have purchased and used COSRX products. The results indicate that lifestyle and reference groups significant…
ABSTRACT This research aims to examine the influence of Entrepreneurship Learning, the Independent Entrepreneurship Program (WMK), and the Family Environment on the Entrepreneurial Interest of Students in the Class of 2020-2021, Undergraduate Management Study Program, Faculty of Economics and Business (FEB), Riau University. The method used in this research uses a quantitative approach and…
ABSTRACT This research aims to examine the Influence of Promotion, Product Quality and Service Quality on Purchase Decisions in Vehicle Service and Car Spare Parts Provider PT Dalimo Jaya Motor Pekanbaru. The population in this study consisted of all consumers/customers who visited the PT Dalimo Jaya Motor Pekanbaru workshop. The sampling technique used in this research was nonprobability …
ABSTRACT This study aims to the: (1) the influence of entrepreneurship learning on students' entrepreneurial interest, (2) the influence of the Wirausaha Merdeka Program (WMK) on students' entrepreneurial interest, (3) the influence of the family environment on students' entrepreneurial interest, and (4) the combined influence of entrepreneurship learning, the Wirausaha Merdeka Program (WM…
ABSTRACT This study aims to determine the effect of inflation, the current account balance, government external debt payments, and interest rates on the Rupiah exchange rate against the US Dollar from 2005-2023. The data used include Indonesia's annual inflation rate, the current account balance, government external debt payments, and the Rupiah exchange rate over the period 2005-2023. The stu…
ABSTRACT This study aims to analyze the effect of foreign institutional ownership, audit quality, and executive compensation on tax avoidance in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2023 period. The research method used is panel data regression with control variables including firm size and Return on Assets (ROA). The results indicate that foreign i…
ABSTRACT Groundwater is an important source of clean water for the community. However, groundwater can easily be polluted, especially in areas near the Final Disposal Site (TPA), such as the Muara Fajar TPA in Pekanbaru. This study aims to determine the quality of groundwater around the Muara Fajar landfill by measuring several physical and chemical parameters. Water samples were taken from se…
ABSTRACT The high production of petroleum increases the potential for soil pollution due to petroleum spills. Petroleum consists of petroleum hydrocarbon (PH) compounds that can be detrimental to the environment. Bioremediation is the most suitable technique to remove petroleum contaminants. Therefore, this study aimed to obtain the optimum composition of biostimulants through biostimulation w…
ABSTRAK Activated carbon has been widely used to remove organic and inorganic pollutants from water and wastewater. The use of activated carbon as an adsorbent in the adsorption process will produce saturated adsorbents which when they reach their maximum adsorption capacity will cause a decrease in adsorption effectiveness, so that the adsorbent is no longer able to absorb pollutants/ contami…
ABSTRACT SMAN 3 Tualang is one of the public senior high schools located in the Siak Regency, specifically in the Tualang District, with an address on AMD Street, Pinang Sebatang Timur, Riau Province. The library at SMAN 3 Tualang has not yet been properly managed, with data management still being conducted manually. This includes the recording of book loans and returns as well as fine managem…