CD Skripsi

Analisis Strategi Bauran Promosi Menggunakan Metode Epic Model Pada Produk Nestle Dancow Fortigro Di Kota Pekanbaru

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ABSTRACT
This study aims to determine the Promotion Mix Strategy Analysis Using
the EPIC Model Method on Nestle Dancow Fortigro Products in Pekanbaru City.
The population in this study are all consumers who buy and use Nestle Dancow
Fortigro products in the city of Pekanbaru. Meanwhile, 100 people were drawn as
samples. The sampling technique in this study using this research was obtained by
a questionnaire distributed to non-probability respondents, namely a sampling
technique that provides different opportunities or opportunities for each element
or member of the population to be selected as samples. Processing and data
analysis in this study using computer assistance, namely by using the SPPS
(Statistical Package for Social Science) software version 21.0 and Microsoft
Excel, validity and reliability tests to test the reliability of the questionnaire, and
the EPIC Model.
The Neslte Dancow Fortigo promotional mix strategy that is included in
the effective criteria is seen from the EPIC model indicators, namely the
dimensions of empathy, persuasion, impact and communication, with an overall
score of 3,425. So that based on the decision position, the value of 3,425 is in the
range from 3.40 to 4.20.
Keywords: Promotion Mix and EPIC Model

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 120 (0157)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2020

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 120 (0157)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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