CD Skripsi

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Dimasa Pandemi Covid 19 Pada Stefani City Hotel Pekanbaru

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ABSTRACT
This research was conducted at Stefani City Hotel Pekanbaru
located at Jalan Taskurun No. 100, Wonorejo, Kec. Marpoyan Damai,
Pekanbaru City, Riau. The purpose of this study was to determine the effect
of service quality on consumer satisfaction at Stefni City Hotel Pekanbaru.
In this research, the method used is descriptive quantitative analysis with
SPSS program. The population in this study were all visitors who were
visiting at Stefani City Hotel Pekanbaru in 2021 as many as 7,542 people.
Where the sample in this study were all visitors to Stefni City Hotel
Pekanbaru as many as 99 respondents. Data collection techniques through
questionnaires, types and sources of data using primary data and secondary
data, measurement data collection techniques using a Likert scale.
The problem in this study is the decline in visitors to Stefani City
Hotel Pekanbaru in the last year. It can be seen from the visitor and sales
data and the score table given by the consumers. From the results of the
tests conducted, it shows that the effect of service quality has a positive and
significant effect on customer satisfaction at Stefani City Hotel Pekanbaru.
Keywords: Service Quality, Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1701122084

Penerbit

Pekanbaru : Universitas Riau - FSIP - ADM BISNIS., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1701122084

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Deti

Versi lain/terkait

Lampiran Berkas

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