CD Skripsi

Pengaruh Brand Experience Dan Product Quality Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Pada Produk Sepeda Motor Honda Di Kota Pekanbaru

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ABSTRACT
This study aims to determine how much influence the things that affect Purchase Decision and Consumer Satisfaction on users of Honda Motorcycle Products in Pekanbaru City. Primary data were collected using a questionnaire as an instrument and structured interviews were used as a complement in proving the results of the study. This study uses 114 Honda motorcycle users in Pekanbaru as respondents with the Non-Probability Sampling technique. With the condition that you have a Honda Motorcycle vehicle product, are over 17 years old and domiciled in Pekanbaru City. The method used by Explanatory Research is data analysis test, classical assumption test, hypothesis test, and path analysis as the data testing flow and is assisted by SPSS version 25 application in terms of data processing.
The results of this study indicate that the Brand experience and Product Quality variables have a significant effect on Purchase Decision and Consumer Satisfaction.
Keywords: Brand experience, Product Quality, Purchase Decision, Consumer Satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1802112381

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1802112381

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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