CD Skripsi

Analisis Kelayakan Usaha Coffee Shop Tanakita Di Kecamatan Marpoyan Damai Pekanbaru

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ABSTRACT
The changing in people’s lifestyles has made drinking coffee a part of the tradition. The increasing amount of coffee consumption has provided an opportunity to be developed a coffee shop business. This research aims to analyze the feasibility of Tanakita coffee shop business in Marpoyan Damai District Pekanbaru City on market and marketing aspects, technical and technological aspects, management and organizational aspects and financial aspects. The research methods used were surveys to analyze nonfinancial aspects of the market and marketing, technical and technological, management and organizational which are described descriptively and analyzed financial aspects based on investment criteria such as NPV, IRR, B/C ratio, payback period, and sensitivity analysis. The results obtained in this study, the establishment of a Tanakita coffee shop business in Marpoyan Damai District Pekanbaru is said to be feasible in terms of non-financial and financial aspects with the results of an analysis of the investment criteria, namely a positive NPV of IDR 1,108,720,620, IRR 76%, payback period 1.5 years and B/C ratio 3.01. The sensitivity analysis shows this business development is unsensitive with 5% decrease in income and 5% increase in variable cost.
Keywords : Coffee shop, Tanakita, feasibility analysis, financial aspect, non financial aspects

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1606136744

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian– TEKNOLOGI INDUSTRI PERTANIAN., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1606136744

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

TEKNOLOGI INDUSTRI PERTANIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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