CD Skripsi
Pengaruh Literasi Digital Dan Pemanfaatan Media Sosial Terhadap Keputusan Berwirausaha Mahasiswa Fkip Universitas Riau
This study aims to determine the effect of digital literacy and social media utilization on entrepreneurial decisions of FETT students at Riau University. The research population is FETT students of Riau University who run a business. The research sample of FETT students of Riau University who run a business amounted to 115 students, with the sampling technique using census technique. The data collection method uses a questionnaire distributed via google form, and the data collected is then tabulated and analyzed using multiple linear regression. Hypothesis testing is done with the F test and t test. Based on the results of the study, digital literacy and social media utilization have a positive and significant effect on entrepreneurial decisions both simultaneously and partially. Therefore, if students have high digital literacy, and have good social media utilization, then entrepreneurial decisions will be achieved.
Keywords: Entrepreneurial Decision, Digital Literacy, and Social Media Utilizatio
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