CD Skripsi
Sistem Pendukung Keputusan Dalam Menentukan Lokasi Usaha Umkm Menggunakan Metode Weighted Product (Studi Kasus : Disperindagkop-Ukm Provinsi Riau)
ABSTRACT
Determining a strategic UMKM business location is one of the many important factors that must be considered before launching a business. Choosing a business location is currently difficult, especially a strategic location and profitable turnover. This is one of the responsibilities of the Department of Industry, Trade and Cooperatives - Small and Medium Enterprises (Disperindagkop-UKM) in helping people find solutions to these problems. The purpose of this research is to build a decision support system in determining the location of UMKM businesses using the weighted product method at the Disperindagkop-UKM in Riau Province.
The analytical method uses the Weighted Product (WP) method, by means of multiplication to connect attribute ratings, where the rating of each attribute must be raised to the first power of the attribute weight in question. This study uses 5 criteria, namely rental price, target market, number of UMKM competitors, location access and building area. This decision support system produces the 3 best business locations in a row, namely Riau street with the highest yield, namely 0.102371, Tuanku Tambusai street with a value of 0.093298, Imam Munandar street with a value of 0.086068. This decision support system can help and facilitate the Riau Province Disperindagkop-UKM in making decisions on determining the location of MSME businesses by taking into account predetermined criteria..
Keywords : Location, Decision Support System, UMKM, Business, Weighted Product.
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