CD Skripsi

Analisis Keberhasilan Media Sosial Sebagai Media Promosi Pada Pelaku Bisnis Online Menggunakan Metode Technology Acceptance Model (Tam)

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ABSTRACT
The purpose of this study was to determine the success rate of social media as a promotional medium for online business development. Research data were collected by means of literature studies and questionnaires. The questionnaire uses the online-based Google form service. The devices used are hardware and software. Data analysis was performed using multiple linear regression methods. The results of the analysis of the success rate of Instagram social media as a promotional medium for online business people using the Technology Acceptance Model (TAM) method can be concluded that by taking respondents twice, where the initial respondents were taken as many as 25 people in order to find out the validity test with valid results and test Reliability with Reliable results. Then the final respondent was taken again as many as 100 respondents in order to find out the average value for each variable and it is known that 63,9% of the value indicates that Behavioral Intention in Use (BITU) is influenced by Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude Towards Using (ATU), while the remaining 26.1% is influenced by other factors not examined in this study.
Keywords: Online Business, Media Promotion

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1603111742

Penerbit

Pekanbaru : Universitas Riau – FMIPA – Sistem Informasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1603111742

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SISTEM INFORMASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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