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Pengaruh Digital Marketing Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Toko Oleh-Oleh Nadhira Napoleon Pekanbaru

The purpose of this study is to identify the influence of digital marketing and product quality on costumer purchasing interest in Nadhira Napoleon’s souvenir shop. The sources used in this study are primary data obtained directly in the form of respondents’ respnses regarding digital marketing and documantation and quesionnaries. The results obtained form this study indicate that digital marketing and product quality have a significant influence on cunsumer purschasing interst. Thus, is can be concluded that digital marketing and product quality have a positive and significant effect simultaneously on cunsumer purchasing interest.

Keywords: Digital Marketing, Quality Product and Purchase Interest

Ketersediaan
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Perpustakaan Universitas Riau 2105111812
2105111812
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
2105111812
Penerbit
Pekanbaru : Universitas Riau FKIP Pendidikan Ekonomi.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2105111812
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
PENDIDIKAN ILMU PENGETAHUAN SOSIAL
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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