CD Skripsi

Analisis Daya Tarik Iklan Televisi Produk Facial Foam Merek Pond’s Pure White Terhadap Minat Beli Konsumen Di Pekanbaru

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The aims of this study is to determine the influence of television advertising appeal products facial foam pond's pure white viewed from advertising messages, audio, visual appearance, and commercials for consumer buying interest in Pekanbaru and to determine which factors are more dominant influence on consumer buying interest products facial foam pond's pure white in Pekanbaru.
Population of this research is the Young Women and Women's Adult listed as residents of Pekanbaru and ever seen television advertising products facial foam pond's pure white. Sample in this resarch is 100 respondents, drawn by using Slovin formula with purposive random sampling techniques and sample size determination techniques using proportional sampling method. The data collection technique is by using questionnaire, while data analysis techniques using multiple linear regression analysis with SPSS 17.0
From the results of the testing that has been done, simultaneous regression test (F test) is showing that all independent variables studied had a significant influence on consumer buying interest variable. Partial regression test (t test) indicates that the variable message advertising has the most impact among other variables that influence consumers to buy products facial foam pond's pure white. Different test (T-test) showing that buying interest products facial foam pond's pure white in young consumers is less than the buying interest an adult women consumers.

Keywords: advertising attraction, advertising messages, audio, visual appearances, commercials, and consumer buying interest.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02.113 (0193)

Penerbit

Pekanbaru : Universitas Riau - FEKON - Manajemen., 2013

Deskripsi Fisik

x, 66 hlm.;ill.; 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

02 02.113 (0193)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewa

Versi lain/terkait

Lampiran Berkas

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