CD Tesis

Pengaruh Bauran Pemasaran Jasa Terhadap Nilai Pelanggan Dan Keputusan Konsumen Memilih Griya IB Hasanah Bni Syariah Cabang Pekanbaru

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This study was conducted analyze the marketing mix, Customer Value and Decision of customer. Sampel be studied as many as 177 customer financing Griya iB Hasanah Pekanbaru branch of BNI Syariah, will then be drawn at random) regardless of class, age, and gender. Giving value to answer questions on a questionnaire using Likert scale. Structural analysis of experimental data with Equtioan Modeling usingPartial Least Square.
The results showed that of the 15 existing hypotheses tested, 10 hypotheses are supported. From 7 hypothesis that measures the relationship of the value of marketing mix variables Customers have test results that supported the hypothesis that the indicator Price, Promotion, Physical Infrastructure and Processes. Process indicators have significant results, while the other three indicators namely Price Promotion and Physical Infrastructure has not significant. As for the three other indicators show that the test results are not supported. While eight other hypotheses that measure the relationship between variables Marketing Mix and Customer Value on Consumer Decision indicates that 6 hypothesis is supported and the second hypothesis stated otherwise unsupported again. Six otherwise supported the hypothesis that consists of indicators Product, Price, Promotion, People, Physical Infrastructure and Processes. Of the six indicators are indicators of People and Processes has the result of a significant relationship, while indicators Product, Promotion, Price and Physical Facilities have the results were not significant. The two indicators that have test results that are not supported customer are about Location and value, indicating that their marketing mix variables that do not affect the Customer Value and Consumer Decision pick Griya iB Hasanah Pekanbaru BNI Syariah Branch.
Keywords: Marketing Mix, Value Customer, Consumer Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 12 .116 (0020)

Penerbit

Pekanbaru : Universitas Riau - Pasca Manajemen Pemasaran., 2016

Deskripsi Fisik

xv, 117 hlm,; ill.: 29 cm

Bahasa

ISBN/ISSN

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Klasifikasi

10 12 .116 (0020)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN PEMASARAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Lubis

Versi lain/terkait

Lampiran Berkas

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