CD Skripsi
Prospek Pengembangan Usaha Terasi Di Sentra Pengolahan Terasi Pelabuhan Perikanan Pantai Kuala Tungkal Kabupaten Tanjung Jabung Barat Provinsi Jambi
This research was conducted in March 2017 at Sentra Processing Center of Kuala Tungkal Coastal Fishing Port of Tanjung Jabung West Regency, Jambi Province. This study aims to determine the amount of Cost and Income, marketing flow, business feasibility analysis, and business development prospects of the Shrimp paste Business in Tanjung Jabung Barat Regency. The method used in this research is case study method.
Shrimp paste business The Sumber Rezeki Group has net income > IDR 20,000,000 per month after deducting expenses. Marketing of shrimp paste at Fishery Port of Kuala Tungkal is business owner to collecting salesman, collecting salesman to local consumer, direct business owner to local consumer, and business owner directly to outside consumer. The results of feasibility analysis obtained a profit of IDR. 17.274.573 per cycle (month) and RCR 1,4, FFR 16%, and PPC 5.8 years. The prospect of shrimp paste shrimp business development is good, based on raw material criterion, marketing, and business analysis.
Keywords: Prospects, Shrimp Paste Business, Tanjung Jabung West Regency
1) Student in Faculty of Fisheries And Marine, University of Riau
2) Lecturer in Faculty of Fisheries And Marine, University of Riau
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