CD Skripsi

Segmentasi Wisatawan Taman Agrowisata Tenayan Raya Kota Pekanbaru

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ABTRACT

Agro tourism Tenayan Raya Pekanbaru city, it is one of the attractions that deserve to be developed, because the number of visits from year to year continues to increase. The reason the researchers chose the agro- tourism of pekanbaru city of riau province is the first agro tourism area in pekanbaru city and the agro- tourism is quite interesting, which combines farming areas, farms and game riders into a beautiful area. This study aims to describe the segmentation of tourists in Garden Agro Tour Tenayan Raya Pekanbaru City Riau Province. The method used in this research is quantitative descriptive method. From the result of the research, it is known that the geographical segmentation of 86% comes from the city of Pekanbaru and 14% from outside Pekanbaru, female demographic segmentation is 67%, age 26-35 years 39% , 83% are married and 17% are unmarried, then on average have 4 core family members, 59% senior high school education, with an average job as an entrepreneur of 40% with monthly expenses of Rp. 3,000,000-4,000,000. Then psychologically tourists who come to visit the Agro Park Tenayan Raya Tour Pekanbaru city on average with families, tourists who come more happy to use a motorcycle. The average tourist knowing information about Agro Tourism Tenayan Raya Pekanbaru City comes from relatives of 81% and is willing to recommend the location to others by 93%. Tourists who come to visit with the aim to relax and to Play. Tourist who come on average for Self-existence.

Keywords: Tourist, Segmentation, Agro Tourism.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07.118 (0062)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Usaha Perjalanan Pariwisata., 2018

Deskripsi Fisik

x, 69 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 07.118 (0062)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

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