CD Skripsi

Strategi Pemasaran Paket Umroh Di Pakem Tours Pekanbaru

---

ABSTRACT

Currently the competition in tourism industry is getting tighter. One of the tour and travel companies which is named Pakem Tours Pekanbaru also faces an intense competition in Pekanbaru with various competitors bith online company and fellow tour and travel company. Therefore, this study aims to describe the marketing strategy (Segmenting, Targeting and Positioning) in Pakem Tours Pekanbaru. The research’s data was collected through interviews with the management including employees. The result of research shows that Pakem Tours Pekanbaru is using segmentation base such as geografic segmentation, demografic segmentation, psikografic segmentation. In terms of targeting, Pakem Tours Pekanbaru uses determination different target market and focus on umrah and haji product. In terms of posiyioning, Pakem Tours Pekanbaru uses base price, quality and competitor, the company also do the steps in determination of market position.


Keywords: Segmentation, Targeting, Positioning, Tour and Travel

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

01 07.119 (0038)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Usaha Perjalan Wisata., 2019

Deskripsi Fisik

viii, 71 .: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

01 07.119 (0038)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

PARIWISATA

Info Detail Spesifik

-

Pernyataan Tanggungjawab

JAKA

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar