CD Skripsi

Strategi Promosi Event Lampu Colok Oleh Dinas Pariwisata Kebudayaan Pemuda Dan Olahraga Kabupaten Bengkalis

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Bengkalis has tourism potential such as nature tourism, cultural tourism, religious tourism and historical tourism. The Colok Lamp event was held on the 27th of Ramadan until Lebaran night. Therefore, this study was conducted to find out how the Promotion Strategy carried out by the Bengkalis Regency Disbudparpora in the plug light event in Bengkalis Regency so as to increase the number of tourist visits in the Bengkalis Regency during the plug light event. This study aims to determine how the description of the Colok Lamp Event Promotion Strategy carried out by the Government of Bengkalis Regency specifically at the Culture and Tourism Department of Bengkalis Regency. This research uses descriptive qualitative method by collecting data in the form of words, pictures, and describing or describing phenomena, both scientific and human engineering phenomena, this method is able to explain phenomena through data collection obtained through interviews, each data which can be processed and explained clearly using language that is easy to understand. While the data collection techniques in this study used observation, interviews, and documentation. The results of this study indicate that the Promotion Strategy carried out by the Department of Tourism Culture of Youth and Sports is now maximized, because the Office of Tourism Culture of Youth and Sports itself is tasked with starting from the implementation of the Colok Lamp event to creating a promotion strategy so that this event is known by outside society. Therefore, the Culture Office of Youth Tourism and Sports must cooperate with the Malay Customary Institution to discuss all the implementation of the Colok Lamp Event tradition so as not to lose the Malay cultural distinctiveness and the religious elements contained therein. Thus the parties involved in it must be more responsive in the process of carrying out the promotion of the event so that the event can continue to grow and be known. One way is to increase cooperation between the Department of Culture, Tourism, Youth and Sports with the local government in building organizations or communities to promote this plug-in light event so that it can carry out this event well and run smoothly.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07.119 (0053)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Usaha Perjalanan Pariwisata., 2019

Deskripsi Fisik

xiii, 60 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 07.119 (0053)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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