CD Tesis

Pengaruh Sumber Daya Perusahaan Terhadap Keunggulan Bersaing Dan Kinerja Perusahaan Yang Dipengaruhi Moderasi Persepsi Kompetitor. Studi Pada PT. Mesitechmitra Purnabangun, Kantor Regional Riau

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This study aims to determine the effect of company resources on competitive
advantage and company performance which is influenced by the moderation of
competitor’s perceptions. Studies at PT. Mesitechmitra Purnabangun, Riau
Regional Office.
Companies that are profit-oriented will always strive to survive and be able
to compete with other companies or competitors. The efforts made to stay afloat
and bring benefits to the related parties (stakeholders) are not easy. This is
because, a company will continue to deal with environmental changes (internal
and external). The concrete forms of these changes include increased costs, high
interest rates, scarcity of various natural resources, and government regulations.
The company will face continuous and varied changes and challenges.
This challenge or change should be responded to by the company as an
opportunity to find new ways to gain a competitive advantage over its
competitors. In order to win business competition in the long term, a company
must have the right strategy, including by aligning its resources with the target
market without neglecting environmental conditions. The company must also be
able to provide added value to consumers and other related parties
(stakeholders). The development of the world economy and the structural changes
that have occurred in various aspects, also serve as a reference for the company's
strategy to be implemented. One thing that is a prerequisite for overcoming
existing challenges and in order to take advantage of existing business
opportunities is to increase its competitive advantage.
The concept of corporate competitive advantage has been developed from
the generic strategy proposed by Porter (1985). Porter's theory of generic
strategies for competitive advantage consisting of cost advantage, differentiation
and focus on customers is still relevant. Competitive advantage is the heart of a
company's performance in competitive markets. Competitive advantage basically
grows from the value or benefits a company can create for its buyers. If the
company is then able to create excellence through one of the three generic
strategies proposed by Porter, it will get competitive advantage (Aaker, 1989).
Day and Wensley (1988) stated that competitive advantage is a form of
strategy to help companies maintain their survival. This opinion is supported by
Ferdinand (2003) which states that in a competitive market, the company's ability
to produce performance, especially financial performance, is highly dependent on
the degree of its competitive advantage.
The key to competitive advantage according to Droge, et. al (1994) said that
in order to survive in a dynamic market, companies must always be involved in
continuous innovation which is a fundamental requirement in a company to create
competitive advantage.
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Company performance is an important concept in strategic management.
Researchers have used company performance as the focus of studies to determine
contributing factors. Strategic planning is believed to be able to encourage
companies to achieve better performance (Sosiawani, 2015). There are many
factors that can affect a company's performance. Strategic planning is one of the
factors that can improve company performance. Gavetti et. al (2005) argued that
the most important strategy implementation in change and in unfamiliar
environments. The relationship between strategic planning and firm performance
has been studied extensively in previous research. Some of these studies have
proven that strategic planning has a relationship with company performance.
Several studies have paid more attention to the formality of planning (Lyles,
Baird, Orris & Kuratko, 1993); Kraus et. al (2006) while some other studies may
ignore other dimensions of strategic planning such as the implementation of
planning itself (Hutzschenreuter& Kleindienst, 2006)
Competitive advantage is very influential on company performance, so the
company must maintain its current uniqueness which differentiates it from
competitors (Budiastuti&Versia, 2011). Companies need to define their business
as a function of the customer (customer) by meeting the needs and desires of the
customer. Companies have unique abilities and how to develop their abilities in
the best possible way to gain competitive advantage (Levitt, 1991).
Today companies are trying to increase their competitiveness by building
new sources of technology and skills that can lead to the formation of new
corporate structures. Strategic is a solution for companies in gaining competitive
advantage through improving company performance.
Obtaining a satisfactory rating of course is not easily obtained by the
company. The key to the success of PT. Mesitechmitra Purnabangun is focused on
running the business sector that the company has established. This company only
carries out the scope of business units which are the company's specialty, namely
maintenance and support for oil and gas refinery operations and distribution
(maintenance and support), integration of company assets, work area shutdown
activities, as well as facility modification activities on onshore and offshore..
Thus, the company has carried out a screening for project activities and
operations that they carry out after going through the tender process. This
strategy is the key and direction that PT. Mesitechmitra Purnabangun is
determined to remain superior and improve company performance.
One approach that can be applied by companies to face various challenges
and opportunities is an approach based on the Resources-Based View (RBV).
Through RBV, companies can build a sustainable competitive advantage through
the use of diverse resources. Thus, the authors are interested in conducting
research with the title: "The Effect of Company Resources on Competitive
Advantage and Company Performance which is influenced by the moderation of
Competitor Perceptions. Studies at PT. Mesitechmitra Purnabangun, Riau
Regional Office."
This study uses primary data that is obtained from the results of interviews
and questionnaires to employees with staff level PT. Mesitechmitra Purnabangun
Riau Regional Office. The secondary data obtained is related to company
documentations which supports the author's research. The sample in this study
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were employees with staff level of 61 people. The analytical method used in this
research is Structure Equation Modeling Partial Least Square (SEM-PLS).
The results of thisresearch, company resources have a positive and not
significant effect on competitive advantage. Company resources have a significant
positive effect on competitive advantage with competitors' perceptions as
moderating variables. Company resources have a significant positive effect on
company performance. Company resources have a significant negative effect on
firm performance with competitors' perceptions as a moderating variable. And
competitive advantage has no significant negative effect on company
performance. Results ofcalculation of the coefficientof determination (R2) is
approximately 0.623, which means,company resources and competitive advantage
affect company performance by 62.3%, while the remaining 37.71% is
influencedbyother variablesnot examined inthis study.
Key words : Competitive Advantage, Company Performance, Competitors'
Perception, Company Resources, and RBV Theory.

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Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

10 03. 220 (0038)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Deskripsi Fisik

xv, 66 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

10 03. 220 (0038)

Tipe Isi

-

Tipe Media

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Tipe Pembawa

-

Edisi

-

Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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