CD Tesis

Hubungan Antara Bisnis Online Dengan Tingkat Konsumtif Karyawati Rektorat Universita Riau

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The behavior of consumption in online shopping was one of the background problems in this study. Generally, the work of doing online shopping is not based on necessity alone, but rather for pleasure and lifestyle that causes a person to become extravagant or better known by the term consumptive behavior or consumerism behavior. The research method used is quantitative. Thus the researchers determined the number of samples as many as 50 respondents. The collection of research data is done by questionnaire. This research is titled The Relationship Between Online Shopping and The Consumptive Level of Karyawati Rectorate of Riau University. Research conducted found the consumptive level of the rectory of Riau University is in the moderate category. This is evidenced by that 68% of respondents only shop online when they really need the item. Means. respondents only shop online because they need it. The study found there is a link between online shopping and the consumer level of the rectorate of Riau University. This is evidenced by a correlation coefficient of 0.616a located in the range of 0.600 – 0.800 which is quite categorized. This means there is a considerable link between Online Shopping and The Consumptive Level.
Key Word : Online Shopping, Karyawati's Rektorat Universitas Riau Consumptive

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 09. 220 (0025)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Sosiologi., 2020

Deskripsi Fisik

xii, 94 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 09. 220 (0025)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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