CD Skripsi

Perilaku Berbelanja Online Shop Pada Mahasiswa Di Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Riau

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As information and communication technology develops, people gradually follow their development by starting to abandon traditional things such as shopping. Nowadays shopping can be done at home without having to go directly to the market or mall. The presence of e-commerce or online shop today encourages people's shopping desire to increase because of the easier access to fashion trends just by using the internet network. Shopping online also provides a variety of conveniences to make its users feel pampered. This study aims to find out the behavior of online shopping in students and want to know the factors that influence online shopping behavior in students of the Faculty of Social and Political Sciences, Riau University. This study used descriptive quantitative research method with a population of 4859 students with a sample of 59 respondents obtained using snowball sampling by sampling through a rolling process from one respondent to another that was initially small, then enlarged. How to collect data using the questionnaire method. The theory used by the theory of consumption pattern tendency is called conspicuous consumption put forward by Thorstein Veblen. The results of this study concluded that from 3 aspects of online shop shopping behavior that dominates in most students in the Faculty of Social and Political Sciences, Riau University is impulsive buying behavior that is buying behavior solely because it is based on sudden desire or momentary desire is emotional. Factors that influence the shopping behavior of students at the Faculty of Social and Political Sciences, Riau University are internal factors of motivation and attitude. The influence that students often experience is outside the individual motivation, namely outside encouragement such as advertising, suggestions from friends, and others that move individuals to shop online. While the attitude of students responding to stimuli or influences from their environment often leads to online shopping behavior.
Keywords: Students, Shopping Behavior, Online Shopping

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 05.120 (0166)

Penerbit

Pekanbaru : Universitas Riau – FISIP – Sosiologi., 2020

Deskripsi Fisik

xii,90 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 05.120 (0166)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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