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“Pengaruh Orientasi Fashion, Money Attitude, Dan Self-Esteem Terhadap Pembelian Kompulsif Dan Gaya Hidup Hedonis Produk Sneakers Nike Pada Mahasiswa Fakultas Ekonomi & Bisnis Universitas Riau”

ABSTRACT
Every human being lives by their own views and ideologies.Their
demonstrate what they believe by their attitudes and lifestyle that they adopt. One
of the more developed ideologies of society is Hedonism.For large communities,
Hedonism is defined as extravagant, squandering, and just thinking about earthly
happiness which leads to negative behavior. One form of negative behavior from
hedonism is Compulsive Buying. Compulsive Buying is an act of persons in the
purchasing of goods not on account of their need, but for gratification of their
overindulgence, chronic and repeated desires with weak control as a form of
negative feelings or to alleviate negative feelings, with adverse consequences.
This study aims to identify the profound effects of factors which affecting
compulsive buying behavior and hedonism of Sneakers Nike user on the Student of
Faculty Economics & Business of Riau University. The primary data was
collected with structured questionnaires and interviews as instruments in
verifying research results. The research was using 116 students as responders
with Non-Probability Sampling techniques. The method used was Explanatory
Research with data analysis, classical assumptions, hypothetical test and Path
Analysis as lines of data testing and aided by 23rd version of SPSS application in
data processing.
The result of this study indicate that the variable of Fashion Orientation
and Self Esteem affect to Compulsive Buying and Hedonism, both directly and
indirectly. And only the variable of Money Attitude has negative influence on
Compulsive Buying and Hedonism, both directly and indirectly.
Keywords :Fashion Orientation, Money Attitude, Self Esteem, Compulsive Buying
Behavior, Hedonism.

Ketersediaan
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Perpustakaan Universitas Riau 02 02. 120 (0146)
02 02. 120 (0146)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
02 02. 120 (0146)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Manajemen.,
Deskripsi Fisik
ix, 79 hlm.; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
02 02. 120 (0146)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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