CD Skripsi
Eksistensi Penjahit Laki-Laki Minangkabau (Studi Kasus Pasar Selasa Kecamatan Tampan Kota Pekanbaru)
Pasar Simpang Baru was previously one of the traditional markets in Pekanbaru
City. Initially, it was only a market for the surrounding environment, with limited
facilities and infrastructure, namely in the form of kiosks, booths, and street vendors
to accommodate and meet the needs of the surrounding community and under the
authority of Tampan District. However, along with the development of Pekanbaru
City, the Simpang Baru Market automatically grows to be as large as it is today, this
is very helpful in meeting the needs of the growing community. One of the services
available at Simpang Baru Market is the tailor. Especially male tailors whose tribe is
Minangkabau. Of course, sewing activities that are usually carried out by women will
be different if it is done by men. So it is necessary to have special research related to
this phenomenon, especially how the tailors maintain their business existence. The
purpose of this study is to determine the existence of Minangkabau male tailors in
Pekanbaru and to determine the strategies adopted by Minangkabau male tailors.
This study involved 4 respondents who were tailors. The results of this study indicate
that of the 5 strategies that may be undertaken by tailors (biological, successive,
educational, economic investment, and symbolic investment strategies), the tailors
are more likely to use economic strategies to sustain their business.
Keywords: Strategy, Male Tailor, Minangkabau
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