With the growth of the technology industry and internet service providers in Indonesia, especially in Pekanbaru City, there is a need to create uniqueness by creating ties and also improving service quality. So that it can provide a loyal market for PT Telekomunikasi Selular Pekanbaru City as the parent company for Indihome products. This research aims to confirm and provide solutions related t…
Current developments have had a very significant influence on the automotive industry, these developments are often found in urban areas. The automotive industry, especially cars, has a good impact on the sales process. Requires companies to create the best brand image and brand trust. This was done in order to increase purchasing decisions for Toyota Avanza Car products at PT. Agung Toyota Pan…
This study aims to determine the influence of brand ambassadors and brand image on purchasing decisions at benning's skincare beauty production in the city of Pekanbaru. The methods used in this study were descriptive statistical analysis and multiple linear regression. The sample in this study consisted of 100 respondents using total sampling techniques and using questionnaires / questionnai…
The research of this study was to determine the effect of digital marketing and word of mouth on the purchase decision at Cake House By Widya souvenir shopping Pekanbaru. Digital Marketing (X1) and word of mouth (X2) as independent variables while the purchase decision (Y) is the dependent variable. The method used in this research is descriptive and quantitative. The sample in this study were …
This research aims to determine the effect of financial inclusion on the sustainability of MSME, determine the effect of financial management on the sustainability of MSME, and find out whether financial inclusion and financial management have an effect on the sustainability of MSME. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained…
This study aims to determine and analyze the influence of service quality and store atmosphere on customer satisfaction at Miso Pak Imam Pekanbaru. The method used in this research is descriptive and quantitative statistics. Data collection was carried out using a questionnaire consisting of 24 statements and the sample consisted of 100 respondents using accidental sampling technique. Research …
This study aims to analyze performance measurement measured using the balanced scorecard method which focuses on a financial perspective only. The research method used is quantitative method with secondary data sources. The sample in this study is CV's financial statements. Angkasa Raya Teluk Kuantan for the period 2017-2021. The results of the study from a financial perspective show that fina…
This research aims to determine the influence of career development and salary provision on employee loyalty. Career development and salary provision are independent variables (X1,X2) while employee loyalty is the dependent variable (Y). The research sample taken was 55 respondents who were all employees of the New Hollywood Hotel Pekanbaru. The technique used for sampling is census or total s…
This study aims to determine the effect of employee training and supervision on employee performance of PT Suka Fajar Pekanbaru (study on mechanical employees). The independent variables are training (X1) and work supervision (X2). While the dependent variable is employee performance (Y). in this study the method used is quantitative descriptive analysis with the SPSS program. The population in…
This research aims to analyze the implementation of marketing strategies for Liberika Meranti coffee. The research approach used is a qualitative approach and the type of research is descriptive. The location of this research was carried out at the Liberika Meranti coffee home industry at CV. Zaroha in Kedaburapat Village, Rangsang Pesisir District, Meranti Islands Regency. Data collection tech…
This study aims is to uncover the truth regarding the continuity of PT activities. Perkebunan Nusantara V Pekanbaru uses secondary data in the form of financial statements from 2016 to 2020. The Altman Z Score method is used in this study for the purpose of assessing the likelihood of bankruptcy of a company. The results of the analysis of bankruptcies using the Altman Z-Score method show that …
This study aims to determine financial literacy and financial management on the performance of MSMEs in Pasir Limau Kapas District, Rokan Hiir Regency. In this study using quantitative methods with associative research types with the Stastistical Products And Service Solutions (SPSS 25) program. This study used primary data sources which were carried out by taking a sample of 80 MSME actors. Th…
This study aims to determine the effect of service quality and price on customer satisfaction. Quality of service and price as independent variables (X) while consumer satisfaction as the dependent variable (Y). The method used in this research is descriptive and quantitative statistics. The population in this study were all consumers of Lubuk Basung Hijrah Motor Workshop. Samples were taken as…
This study aims to determine the influence of the non medical work environment and work motivation on job satisfaction of employees at the Tampan Mental Hospital Pekanbaru City, partially and simultaneously. This research used a questionnaire as a data collection tool which was distributed to 117 respondents. The data analysis technique used is multiple linear regression, hypothesis testing, an…
This study aims to determine service quality and product quality on customer satisfaction at PT Wahana Wirawan Riau Pekanbaru partially and simultaneously. This research using assosiatif quantitative methods with the SPSS program. The population is consumers who purchase Nissan cars as many as 65 people. The technique used is Accidental Sampling. Through the questionnaire used in this study, it…
ABSTRACT . Keywords: Digital Marketing, Service Quality, Store Atmosphere and Consumer Buying Interest
ABSTRACT By : AMELIA FITRI Email : [email protected] THE EFFECT OF FINANCIAL LITERACY AND INCOME ON FINANCIAL BEHAVIOR IN MICRO CULINARY SECTOR IN MANDAU DISTRICT BENGKALIS REGENCY Supervisor : Mariaty Ibrahim Business Administration Study Program, Department of Administrative Sciences Faculty of Social and Politic Science, Riau University, Pekanbaru, Indonesia Bina Wid…
ABSTRACT The purpose of this research is to determine and analyze the effect of SPaylater and the Flash Sale program on the consumptive behavior of UNRI students shopping on the Shopee application, either partially or simultaneously. The research method used is descriptive research with quantitative methods. The population in this study were UNRI students who were on the Bina Widya Campus. Th…
THE EFFECT OF RELATIONSHIP MARKETING IMPLEMENTATION AND BRAND IMAGE ON CUSTOMER SATISFACTION FOR INDIHOME AT PT TELKOM INDONESIA WITEL RIAU DARATAN PEKANBARU By : Salsa Alkila Email : [email protected] Supervisor : Meyzi Heriyanto Business Administration Study Program, Department of Administration Scienes Faculty of Social Science and Political Science, Riau University Pekanbaru, Ind…
THE INFLUENCE OF SERVICE QUALITY AND STORE ATMOSPHERE ON CONSUMER LOYALTY AT KAFE LANTAI DUA COFFEE AND RESTO IN SIAK SRI INDRAPURA By: Nidya Astantika Email : [email protected] Supervisor : Dr. Lie Othman, S.Pi, MM Business Administration Study Program, Department of Administrative Science Faculty of Social and Political Sciences, University of Riau, Pekanbaru, Indonesia Bina Wi…