Analisis Relationship Marketing Terhadap Kepuasan Dan Loyalitas Nasabah Pada …

The study was conducted at Bank BNI (Persero)Tbk Regional Area Pekanbaru. The aim is to find out the direct effect of the CRM Dimension, namely Trust, Communication, Commitment, Conflict handling, Emphaty on customer satisfaction and loyalty. This study took a sample of 100 consumers. The variables used are Trust, Communication, Commitment, Conflict handling, Emphaty on customer satisfacti…