Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian …

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON THE PURCHASE DECISION OF BEAT MOTORCYCLE AT CV.ZAM-ZAM HONDA MOTORCYCLE DEALER LUBUK JAMBI By: Atika Safitri Email: [email protected] Supervisor: Lie Othman Business Administration Study Program, Department of Administrative Science, Faculty of Social and Political Sciences, University of Riau, Pekanbaru, Indonesia Bina Widya…