Implementasi strategi bauran pemasaran dalam rangka meningkatkan volume penju…

Competition in the culinary business, especially coffee shops, demands the right marketing strategies for the business to survive and thrive. Chinoss Coffee Space is one of the popular coffee shops in Pekanbaru, with a second outlet called Chinoss secondhome. The purpose of this research is to determine the implementation strategies of the 4P marketing mix (product, price, place, promotion) and…