Perancangan Desain Kemasan Produk Gula Semut Dengan Metode Kansei Engineering

ABSTRACT The purpose of this research was to collected kansei words about coconut powder sugar packaging based on consumer’s desire, map consumer’s desire for coconut powder sugar packaging and designing coconut powder sugar packaging based on kansei engineering method. This research used survey and quantitative method with kansei engineering approach. This research obtained 17 kansei word…