Pengaruh Visual Branding Dan Brand Ambassador Terhadap Minat Beli Sepatu Snea…

ABSTRACT This study examines the influence of visual branding and brand ambassadors on purchase intention for Nike sneaker products, with brand image as a mediating variable. In today's digital marketing era, brand competition in the footwear industry, particularly in the sneaker category, has become increasingly intense. Nike, as one of the dominant players in both global and Indonesian marke…