The purpose of this study is to determine the effect of service and service quality on customer satisfaction and loyalty of PT Agung Automall Harapan Raya Pekanbaru. The sample of this study is 385 car service customers at PT Agung Automall Harapan Raya Pekanbaru. This study tested the Partial Least Squares (PLS) hypothesis using the SmartPLS 3.0 M3 application using structured equation mo…