Pengaruh Citra Merek Dan Harga Terhadap Minat Beli Pada Toko Sepatu Bata Peka…

ABSTRACT This research was conducted at the Pekanbaru Bata Shoe Store located on Jl. HOS Cokroaminoto. No.76, Sukaramai, Kec. Pekanbaru, Riau. The purpose of this study was to determine the effect of Brand Image and Price on Purchase Interest (Shoe Shop Bata Pekanbaru) partially and simultaneously. In this research, the method used is descriptive quantitative analysis with SPSS program. The pop…