THE INFLUENCE OF PRODUCT MIX AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE INTEREST AT CV. MAJU BERSAMA PEKANBARU By: NINDA AGUSTIANI [email protected] Supervisor: Meyzi Heriyanto Business Administration Study Program, Department of Administrative Sciences Faculty of Social Science and Political Science. Riau University. Pekanbaru. Indonesia Kampus Bina Widya, Km 12,5 Simpang Ba…