Pengaruh Green Product Knowledge Dan Green Brand Image Dengan Green Trust Seb…

ABSTRACT This study aims to examine the influence of Green Product Knowledge and Green Brand Image on Green Purchase Intention through Green Trust in Avoskin beauty products. The population of this study was Pekanbaru City residents who had never purchased Avoskin beauty products and had a knowledge about Avoskin as a green product. A sample of 115 respondents was drawn using purposive samplin…