Ekspansi Miniso Jepang Ke Indonesia Studi Kasus: Pekanbaru 2019-2020

The phenomenon of Miniso's expansion is an interesting phenomenon to study, because in marketing its products Miniso first examines the market and consumers, and the products offered contain a "simple, natural and quality" philosophy. Miniso was present in Indonesia in 2017 and spread to all cities in Indonesia, one of which is Pekanbaru because they consider Pekanbaru to be a prospective c…