Analisis Gaya Hidup Segmen Achievers terhadap Perilaku Pengguna Kartu Kredit …

This study aims to determine and analyze the effect of achievers segmentation lifestyle on the behavior of credit card users on Bank Negara Republik Indonesia 46 Cabang Pekanbaru. The population in this study were all customers of Bank Negara Republik Indonesia 46 Cabang Pekanbaru. credit card totaling 6,502 people. From the total population in this study, samples were selected using the S…