Penngaruh Kualitas Pelayanan Dan Customer Relationship Manajemen (CRM) Terhad…

This study aims to determine the effect of Service Quality and Customer Relationship Management (CRM) on Customer Satisfaction and Customer Loyalty in Gor Panam Raya Square (PRS) Pekanbaru. The population in this study included all visitors who came to Gor Panam Raya Square (PRS) Pekanbaru, totaling 4,870 people. Primary data were collected by questionnaire as an instrument to prove the resul…