Pengaruh Inovasi Produk Serta Kualitas Produk Terhadap Keunggulan Bersaing Da…

This study aims to determine, (1) the effect of product innovation on competitive advantage, (2) the effect of product quality on competitive advantage, (3) the effect of product innovation on customer satisfaction, (4) the effect of product quality on customer satisfaction, (5) the influence competitive advantage on customer satisfaction, (6) the effect of product innovation on consumer satisf…