Analisis Sikap Dan Perilaku Konsumen Beras Dalam Pembelian Beras Di Wilayah U…

This research aims to determine consumer characteristics, attitudes and behavior in purchasing rice as well as the relationship between characteristics and purchasing behavior. This research was conducted in the urban area of Pekanbaru City. The data in this study were analyzed using descriptive analysis, multiattribute Fishbein, cartesius diagrams, and cross tabulation. The research results sh…