Analisis Sikap Dan Perilaku Konsumen Dalam Pembelian Produk Kerajinan Rotan D…

Purchases made by consumers of rattan handicrafts are inseparable from factors that will influence decisions called consumer attitudes. Research on consumer behavior in purchasing rattan handicraft products is important in the context of marketing and product development. This study aims to determine consumer characteristics, analyze consumer attitudes in purchasing rattan handicraft products a…