Analisis Faktor – Faktor Yang Mempengaruhi Keputusan Pembelian Minyak Goren…

ABSTRACT Cooking oil is one of the staple food commodities in Indonesia. Cooking oil is a strategic commodity at this time, therefore it needs to be regulated by the government regarding scarcity and price fluctuations. This study aims to determine the characteristics and buying behavior, as well as to analyze the factors that influence the purchasing decision of packaged cooking oil. The data…