ABSTRACT DIFFUSION OF INNOVATION OF SMALL AND MEDIUM MICRO BUSINESS PROGRAMS THROUGH SOCIAL MEDIA DEPARTMENT OF COMMUNICATIONS AND INFORMATION CITY OF DUMAI Author: Wafiqah Hurin Advisor: Dr. Yasir, M. Si The COVID-19 pandemic has had a negative impact on MSMEs. Meanwhile, MSMEs are the most important pillars in the Indonesian economy. The number of MSMEs in Indonesia is 64.19 million, of …