Pengaruh Service Quality Dan Brand Image Terhadap Keputusan Pasien Dalam Memi…

This study aims to determine the influence of service quality and brand image on patient decisions in choosing childbirth at zainab pekanbaru mother and child hospital with trust as a mediating variable. The sampling method used purposive sampling and obtained 70 patients who had delivered more than once for the period 2018-2020 as samples. The data analysis tool used is structural equation…