Pengaruh life style, lokasi, dan word of mouth terhadap keputusan pembelian (…

This research aims to find out the influence of Lifestyle, location, and Word of Mouth on purchasing decisions of Coffee Shop Genre consumers in Pangkalan Kerinci. Changes in the Lifestyle of modern society, coupled with the role of strategic location and the power of word-of-mouth recommendations, make these three variables important in understanding consumer behavior in purchasing decisions. …