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Pengaruh Manfaat Dan Kemudahan Terhadap Minat Menggunakan E-Wallet Pada Generasi Milenial Di Kecamatan Tuah Madani Kota Pekanbaru

Payment instruments continue to develop in a more practical and modern direction following human needs and technological developments, one of which is electronic money which is very helpful and makes daily transactions easier. However, in reality the public's interest in using electronic money is still relatively low. This study aims to determine the effect of benefits and convenience on interest in using e-wallet in the millennial generation in Tuah Madani District, Pekanbaru City, both simultaneously and partially. This type of research is a descriptive quantitative research. The population in this study is the millennial generation with an age range of 21 to 41 years in 2021 in the Tuah Madani District, Pekanbaru City who owns and uses e-wallet, especially GoPay. The sample of this study amounted to 110 people who were obtained using snowball sampling techniques. While the data of this study were obtained from the results of distributing online questionnaires which were measured using a Likert scale. The collected data was then processed and analyzed using multiple linear regression analysis with the help of the SPSS computer program. The results obtained indicate that the benefits and convenience variables simultaneously influence the interest in using e-wallet in the millennial generation in Tuah Madani District, Pekanbaru City. However, if an analysis is carried out on each variable, it is known that the benefit variable can have a significant influence on interest in using e-wallet. Meanwhile, the convenience variable does not have a significant effect on interest in using e-wallet.
Key Words: Benefits, Convenience, Interest in Using, Electronic Wallet (E-Wallet)

Ketersediaan
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Perpustakaan Universitas Riau 05 01. 122 (0005)
05 01. 122 (0005)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
05 01. 122 (0005)
Penerbit
Pekanbaru : Universitas Riau – FKIP – Pendidikan Ekonomi.,
Deskripsi Fisik
x, 125 hlm.: ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
05 01. 122 (0005)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
PENDIDIKAN EKONOMI
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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