Image of Pengaruh Penetapan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pt. Pegadaian Cabang Panam Pekanbaru (Studi Produk Tabungan Emas Pt. Pegadaian Cabang Panam Pekanbaru)
Penanda Bagikan

CD Skripsi

Pengaruh Penetapan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Pt. Pegadaian Cabang Panam Pekanbaru (Studi Produk Tabungan Emas Pt. Pegadaian Cabang Panam Pekanbaru)

Consumer satisfaction is one of the benchmarks of the success of the
marketing strategy used by a company. Setting the right price and good
quality of service provided to consumers will be supporting factors that
result in customer satisfaction. This strategy is applied by PT. Pegadaian
Panam Pekanbaru Branch. This study aims to determine the effect of pricing
and service quality on consumer satisfaction at PT. Pegadaian Panam
Pekanbaru Branch (Study of Gold Savings Products PT. Pegadaian Panam
Pekanbaru Branch). The method used in this research is descriptive and
quantitative statistics. The population in this study were all consumers of
gold savings products PT. Pegadaian Panam Pekanbaru Branch from 2016-
2020. Samples were taken as many as 100 respondents using accidental
sampling technique. Sources of data used in this study came from primary
data obtained through the process of distributing questionnaires which were
then tested statistically through the SPSS program. The secondary data used
are sales data and data on customer realization targets for the Gold Savings
product of PT. Pegadaian Panam Pekanbaru Branch from 2016-2020. The
analytical method used in this research is simple and multiple linear
regression analysis, by going through the validity test and reliability test. In
this study the results obtained are that price fixing (X1) has a significant
effect on consumer satisfaction (Y), Service Quality (X2) has a significant
effect on Consumer Satisfaction (Y) and Pricing (X1) and Service Quality
(X2) have a significant effect on Consumer Satisfaction (Y) at PT.
Pegadaian Panam Pekanbaru Branch.
Keywords: Pricing, Service Quality and Consumer Satisfaction

Ketersediaan
#
Perpustakaan Universitas Riau 01 04.122 (0007)
01 04.122 (0007)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
01 04.122 (0007)
Penerbit
Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis.,
Deskripsi Fisik
xiii, 126 hlm.: ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
01 04.122 (0007)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar