CD Skripsi

Pengaruh Kualitas Produk Dan Penetapan Harga Terhadap Keputusan Pembelian Pada Cafe Tong Susu Pekanbaru

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This research was conducted at the Tong Susu Cafe Pekanbaru. This study
aims to determine the effect of product quality and pricing on purchasing
decisions at Cafe Tong Susu Pekanbaru. In this study using quantitative
descriptive analysis method and SPSS version 28. The population in this study
were all visitors who were visiting Cafe Tong Susu Pekanbaru. Sampling was
determined by accidental sampling technique using the Slovin formula and
obtained a total sample of 96 respondents. Data collection techniques through
questionnaires. The types and sources of data used are primary data and
secondary data.
The problem in this study is the decline in sales at the Pekanbaru milk keg
cafe in the last one year. It can be seen from the visitor and sales data as well as
the value score table given by the consumer. From the results of the tests
conducted, it shows that the influence of product quality and pricing has a
positive and significant effect on purchasing decisions at Cafe Tong Susu
Pekanbaru.
Keywords: Product Quality, Pricing, Buying Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.122 (0010)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2022

Deskripsi Fisik

x, 130 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.122 (0010)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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