Image of Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen Pada Pt. Perkebunan Nusantara V Pekanbaru (Studi Produk Sampingan Pt. Perkebunan Nusantara V)
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Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen Pada Pt. Perkebunan Nusantara V Pekanbaru (Studi Produk Sampingan Pt. Perkebunan Nusantara V)

Consumer satisfaction is an important part of the product marketing concept. This
is supported by the quality of service and good corporate image in front of consumers
which are part of the supporting factors for customer satisfaction. This study aims to
determine the effect of service quality and corporate image on consumer satisfaction at
PT. Nusantara V Pekanbaru Plantation. The sample of this research are 50 respondent by
census method. The method used in this research is comparative causal (Ex Post Facto)
which is a method to determine the relation between cause and effect with the data source
is coming from primary data obtained through the interview process and distributing
questionnaires which were then tested statistically through the SPSS program and
secondary data using data on sales of by-products of PT. Nusantara V Pekanbaru
Plantation from 2017-2020. The analytical method used in this research is descriptive
analysis and quantitative. In this study, the results obtained are that Service Quality (X1)
has a positive and significant effect on Consumer Satisfaction (Y), Company Image (X2)
has a positive and significant impact on Consumer Decisions (Y), and Service Quality
(X1) and Company Image (X2) has a positive and significant effect on Consumer
Satisfaction (Y) at PT. Nusantara V Pekanbaru Plantation.
Keywords: Service Quality, Corporate Image, and Consumer Satisfaction.

Ketersediaan
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Perpustakaan Universitas Riau 01 04.122 (0015)
01 04.122 (0015)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
01 04.122 (0015)
Penerbit
Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis.,
Deskripsi Fisik
xii, 114 hlm.: ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
01 04.122 (0015)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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