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Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Kepuasan Konsumen Pada Rumah Makan Talago Biru Kota Pekanbaru

Consumer satisfaction is an important part of the product marketing
concept, this is the background of this research. The implementation of good
service quality and correct pricing in front of consumers is part of the supporting
factors for customer satisfaction. This strategy is determined by the Talago Biru
Restaurant in Pekanbaru City. This study aims to determine the effect of service
quality and pricing on consumer satisfaction at the Talago Biru Restaurant in
Pekanbaru City. The method used in this research is descriptive and quantitative,
with the source of the data from this research comes from primary data obtained
through the interview process and distributing questionnaires which are then
tested statistically through the SPSS program and secondary data using product
sales data for the Talago Biru Restaurant Pekanbaru City from 2016-2020. The
analytical method used in this research is simple and multiple regression analysis,
and through validity and reliability tests. In this study the results obtained are that
Service Quality (X1) has a positive and significant effect on Consumer
Satisfaction (Y), Pricing (X2) has a positive and significant impact on Consumer
Satisfaction (Y), and Service Quality (X1) and Pricing (X2) has a positive and
significant effect on Consumer Satisfaction (Y) at the Talago Biru Restaurant in
Pekanbaru City.
Keywords: Service Quality, Pricing, Customer Satisfaction

Ketersediaan
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Perpustakaan Universitas Riau 01 04.122 (0019)
01 04.122 (0019)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
01 04.122 (0019)
Penerbit
Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis.,
Deskripsi Fisik
xii, 119 hlm.: ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
01 04.122 (0019)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Ilmu Administrasi Bisnis
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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