CD Skripsi

Pengaruh Penerapan Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Pt. Agrimitra Utama Persada Pekanbaru

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Purchasing Decision is one of the fundamental factors in the application of
the marketing concept, and with the development of the industrial world and
increasingly competitive industrial competition, especially in implementing the
right strategy in an effort to improve consumer purchasing decisions, it becomes a
phenomenon that forms the basis or background of this research. The right
marketing mix and good service quality are supporting instruments and even
important instruments that indicate a company is able to attract market interest. The
Marketing Mix Strategy and Service Quality is the implementation of the SMS as
Air Minum Dalam Kemasan (AMDK) produced by PT. Agrimitra Utama Persada
Pekanbaru. This study has a purpose to determine the Marketing Mix, Service
Quality and Purchase Decisions at PT. Agrimitra Utama Persada Pekanbaru. The
method used in this research is descriptive and quantitative, with primary data
sources and secondary data. The analytical method used in this research is a series
of statistical tests in the form of; simple and multiple linear regression analysis, and
by going through the validity and reliability tests. In this study the results obtained
are the Marketing Mix (X1) has a positive and significant effect on purchasing
decisions (Y), and Service Quality (X2) has a positive and significant effect on
Purchase Decisions (Y) At PT. Agrimitra Utama Persada Pekanbaru.
Keywords: Marketing Mix, Service Quality, and Purchasing
Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.122 (0025)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2022

Deskripsi Fisik

ix,118 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.122 (0025)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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