CD Skripsi

Pengaruh Kualitas Pelayanan Dan Citra Perusahaan Terhadap Loyalitas Konsumen Pada Hotel Grand Suka Pekanbaru

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This research was conducted at the Grand Suka Hotel Pekanbaru located
on Jl. Soekarno Hatta Kav.148 Pekanbaru, Riau. The purpose of this study was to
determine the effect of service quality and corporate image on consumer loyalty in
the case of Grand Suka Hotel Pekanbaru partially and simultaneously. In this
research, the method used is descriptive quantitative analysis with SPSS program.
The population in this study were all consumers who purchased rooms at the
Grand Suka Hotel Pekanbaru in the last year, 2020 as many as 23,356 and the
sample from this study was 100 respondents. To determine the sample using the
Slovin formula, namely the non-probability sampling technique with the
accidental sampling technique. Data collection techniques through questionnaires
and interviews, types and sources of data using primary data and secondary data,
measurement collection techniques using a Likert scale. From data analysis
which includes validity test, reliability test, simple linear regression analysis,
multiple linear analysis, determination analysis and significance test with t test
test (partial test), and f test (simultaneous test). The results of this study indicate
that the results of testing the first t test hypothesis, Service Quality on Consumer
Loyalty, namely t count (6.044) > t table (1.6605) meaning that Service Quality
has a significant effect on Consumer Loyalty. Second, Company Image on
Consumer Loyalty, namely t count (6,296) > t table (1,6605) meaning that
Company Image has a significant effect on Consumer Loyalty. The results of the f
test of Service Quality and Corporate Image have a significant effect on
Consumer Loyalty, namely f count (25.116) > F_table (3.09). This means that the
Quality of Service and Company Image simultaneously have a significant effect
on Consumer Loyalty at Grand Suka Hotel Pekanbaru.
Keywords: Service Quality, Corporate Image, Consumer Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.122 (0029)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2022

Deskripsi Fisik

xvi, 146 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.122 (0029)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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