CD Skripsi

Pengaruh Strategi Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Tabungan Emas Pada Pt. Pegadaian Cabang Pekanbaru Kota

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Company seeks closer to consumers through a variety of approaches
such as various kinds of products, services, promotions, prizes and opening new
branches and units are located easily accessible by the public. The strategy
carried out by the company's management to maintain and increase the number
of customers are get by the promotion and the service. The purposes of research
to determine and analyze the effect of promotion strategy and quality service on
purhasing decisions of gold saving product at PT. Pegadaian Branch of
Pekanbaru Kota. This research is a descriptive study using quantitative
approach, and the source of the data from this study coming from primary
data obtained through the interview process and distributing questionnaires
which were then tested statistically through the SPSS program and secondary
data using product sales data for PT. Pegadaian Branch of Pekanbaru Kota from
the year of 2016 - 2020. The analytical method used in this research is simple
and multiple regression analysis, and through validity and reliability tests. In
this study the results obtained are that the Promotion Strategy (X1) has a
positive and significant effect on Purchase Decisions (Y), Quality Service (X2)
has a positive and significant effect on Purchasing Decisions (Y), then the both
of Promotion Strategy (X1) and Quality Service (X2) ) has a positive and
significant effect on Purchase Decisions (Y)
Keywords: Promotion Strategy, Quality Service and Purchasing Decision

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.122 (0033)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2022

Deskripsi Fisik

xvii, 126 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.122 (0033)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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